There's the old saying that in a breakfast of bacon and eggs, the chicken is merely involved in the cause, while the pig is truly committed.
"For anyone to give a damn about what you're recruiting them to do, people want to know the skin you have in the game. You've got to find your own way to express the passion and personal meaning you have invested in this goal or mission."
Our actions display our true beliefs. People do what people see.
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