Courtesy of Eric@TaglineGuru.com:
"Bad taglines are typically vague, awkward, pretentious, inane, underwhelming, confusing, complicated, negative, or ambiguous – and often communicate an unintended message. They are also occasionally guilty of using trendy clichés and meaningless business jargon. They tend to devalue a brand.
Here are some examples:
Bacardi Spice: Distilled in hell.
Blockbuster: No more late fees. The start of more.
Enron: Ask why.
Exxon: We're Exxon.
Fortis: Here today, where tomorrow?
Mobil: We want you to live.
Stillwell Ford: We put people in front of cars.
Tyson: We’re chicken.
Washington Mutual: Whoo-hoo!"
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