Wednesday, September 21, 2011

Tagline Hall Of Shame

Courtesy of Eric@TaglineGuru.com:

"Bad taglines are typically vague, awkward, pretentious, inane, underwhelming, confusing, complicated, negative, or ambiguous – and often communicate an unintended message. They are also occasionally guilty of using trendy clichés and meaningless business jargon. They tend to devalue a brand.

Here are some examples:

Bacardi Spice: Distilled in hell.

Blockbuster: No more late fees. The start of more.

Enron: Ask why.

Exxon: We're Exxon.

Fortis: Here today, where tomorrow?

Mobil: We want you to live.

Stillwell Ford: We put people in front of cars.

Tyson: We’re chicken.

Washington Mutual: Whoo-hoo!"

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