While being prepped for a political debate, Giuliani rehearsed his answer to the question: "Do you have an educational plan?" He replied "Yes, I do. One, reform the board, two, do this, three, do that, four, do this..."
It's at the same time a great plan and an inferior response. A better answer: "I care greatly about children. I have my own. And I realize that the future of our city is built around children. So the core of my concern will be to make the educational system around the children."
The second answer is not only the truth, but more memorable. More importantly, it understands that our core questions aren't about facts, but people.
As a leader, we succeed when we connect with people first.
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