In a 2012 study it was found that creative thinking peaked when the noise in the room was at 70 decibels. In other words, when your brain is slightly distracted, you think more broadly.
How loud is 70 dB? Think vacuum cleaner, or car traveling 65 mph from 25 feet away. Not when balancing the checkbook, but when planning for that next vacation or devising your retirement or dream job.
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