Let the other person do most of the talking by asking questions and them listening to them actively and connecting with them at the level of what they value. You should have a genuine interest in the other person. Then, and only then, can you sincerely talk in terms of the other person’s interest.
Similarly, this piece of advice even holds true when giving a speech: The speech isn’t about you. It isn’t even about your expertise. It’s about your audience and how they can benefit from what you say.
According to Howard Z. Herzig, a leader in the field of employee communications, talking in terms of the other person's interests pays off for both parties. When you take the time and effort to find out what interests the person you are speaking to, the reward will be an enlargement of your life each time you speak to someone.
You've probably heard of the Golden Rule, which is "Do unto others as you would have them do unto you." Why not apply this rule to the area of interpersonal communication? Author Tony Allesandra has come up with the Platinum Rule, which is "Treat others the way they want to be treated." This is an important rule that can help guide the way in which you treat others.
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