Giuliani suggests a few things to keep employees motivated:
1. Create a sense of adventure. "Let's go where we haven't gone before." Restrictive rules have their place -- for a while. But humans need variety.
2. Give new responsibility. In his case, young lawyers who ordinarily don't get much opportunity to argue in court, were given pro bono (charity) cases to gain experience while doing community service.
3. Remember that good people act from a combination of altruism (wanting to feel that their talents are doing good for society) and self-interest (the exhilaration of doing something important). Find ways to recognize people's successes in each of those areas. Giuliani held regular press conferences and used part of them to laud those who had done well.
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