Sunday, July 10, 2011

At Least They Didn't Call It "Snow White" Brand

Walking through Wal-Mart and time to replenish our apple supply for the week. I'm partial to red apples and exactly one brand was available. I did a double-take.

DISNEY?

On the bag was a red convertible grinning ear-to-ear from the Cars movie, tapping into the well-known psychological linkage between fresh produce and gasoline. Because surely they're not going for linkage between Disney films and apples, right? When did that ever end well for the consumer? I started to approach the produce manager, but she was stooped over some sort of cauldron and mumble-cackling a stream of jibberish to herself.

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