Recommended by the press and intriguing to me as a future read:
"Sway: The Irresistible Pull of Irrational Behavior" by Ori Brafman and Ron Brafman. In this witty book, the Brafman brothers explain why perfectly rational people make irrational decisions. The duo weave stories and interviews from a variety of areas - psychology, economics, sports, politics, aviation, law, anthropology, and business - 'to distill the psychological forces that sway our behavior.'
"Switch: How to Change Things When Change Is Hard" by Chip Heath and Dan Heath. An instant bestseller by brothers Chip and Dan Heath juxtaposes the two internal influences we face when deciding: the emotion-driven 'elephant' and the logic-inspired 'rider.' Find out how you can stick to your decisions, whether about a diet, an exercise routine, a major business deal, or even samba lessons. Even better, learn how to make it easy for other people to reach the same decision as you, which could prove invaluable to your team at work.
No comments:
Post a Comment