"Don't make the mistake of overemphasizing results ('increase sales by 15 percent.'). Instead, focus on on those actions that an individual needs to take in order to... execute his or her assignment (for example, spend 20 percent more time with customers)." -- John Wooden
The inherently motivating thing about that line of thinking is that it is not always possible to win the game, or reach any external goal. On the other hand, nothing can stop us from doing our best, or any number of internal goals that we might set. So we stand that much better chance of happiness by determining to shift our focus away from winning, and entirely toward being a winner.
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