"It's optimism that is the enemy of the rational buyer." - Warren Buffett
Making money in the market is about finding undervalued prospects. When everyone's in love with something, it's probably not undervalued! They say that investing is about being greedy when people are fearful, and fearful when people are greedy. Buffett bought into Geico when its stock fell below $10. He bought into Coca-Cola at a low point. Looking past momentary pessimism, toward the true long-term prospects, is where success is born.
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