Catch The Hurl

The biggest recall of Coca-Cola in history occurred after 42 children in the Belgian town of Bornem became mysteriously ill after drinking it, leading to hospitalization. Two days later, eight more fell sick in Brugge, then 13 in Harelbeke the next day and 42 in Lochristi three days after that -- and on and on in a widening spiral that ultimately sent more than 100 children to the hospital complaining of nausea, dizziness, and headaches.

Problem was, the pop wasn't contaminated. It simply had an extra touch of a sulfuric compound barely large enough to taint the smell with a whiff of rotten eggs.

In short, kids got sick simply because other kids got sick, and not for any other significant medical reason.

Imagine how similarly contagious confidence could be!