Saturday, June 21, 2008

The Best Infection

In a study which measured how well test subjects could influence other people to do things, one observation was:

"If the charismatic person started out depressed, and the inexpressive person started out happy, by the end of the two minutes the inexpressive person was depressed as well. But it didn't work the other way. Only the charismatic person could infect the other people in the room with his or her emotion."

"The thing that strikes me most about my encounter with [the charismatic person] was his voice. He had the range of an opera singer. At times, he would sound stern. At times, he would drawl, lazily and easily. At other times, he would chuckle as he spoke, making his words sing with laughter." -- Malcolm Gladwell

A theory is that people of all ages have short attention spans. So it takes inflection to gain infection!

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