Magic Ratchet Set

"A man is paralyzed mentally by a beautiful woman, and advertisers really take advantage of this. Don't you love those ads where you see the woman in the bikini next to the 32-piece ratchet set? And we'll be looking at the girl in the bikini, then looking at the ratchet set, going, "All right, well if she's right next to the ratchet set, and I had that ratchet set... I wonder if that would mean that... I better just buy the ratchet set." -- Seinfeld