Foot In The Door

People who have agreed to a small request are more likely to comply later with a larger request.

"Freedman and Fraser (1966) asked home owners if they would let them place a huge DRIVE CAREFULLY sign in their front yards. Only 17 percent gave permission. Other residents, however, were first approached with a smaller request. They were asked to put up a three-inch BE A SAFE DRIVER window sign. Nearly all immediately agreed. When approached a few weeks later the home owners were asked to place the gigantic sign on their front lawn. This same group overwhelmingly agreed - 76 percent consented - to having the unsightly sign in their front yards."